I build brands from zero to scale.

I am an operator who builds.

For more than twenty years I have taken consumer products from idea to retail shelf, across categories as different as kids' haircare, skincare, footwear care, and aquatics. I build brands to be owned: by customers first, and by the right strategic acquirer eventually.

The way I build comes from three places. An engineering degree taught me to see a category as a system and find where it breaks. Years sourcing products and running a joint venture in China taught me supply chains, margins, and how a product actually gets made. Two decades in national accounts, eCommerce, and global product agencies taught me how a brand actually reaches people, from Amazon and TikTok Shop to the retail buyer's desk.

Today I run that playbook through Los Angeles Brands, where I build and operate a portfolio that includes Maya Mari Kids and The Clean Standard, and as Managing Partner at Flipper Aquarium Products. Most recently I launched Founder Reels, to help other founders and executives build the brand that matters most, their own.

I am based in Los Angeles and a member of Entrepreneurs' Organization, where a network of founders keeps me sharp. I am happiest in the early, uncertain part of building, when a brand is still just a bet worth making.